Beam's rapid market validation redefines wireless TV connectivity
Specializes in innovative collaboration solutions, focusing on enhancing meeting and learning spaces with their flagship Solstice platform for seamless wireless presentations and video conferencing.
Technology
51 - 200 employees
2 weeks
UX/UI Design, Illustration Design, Webflow Development
The mission
For Mersive's innovative Beam product, our mission was to gauge market interest and validate the product concept. We aimed to create a compelling online presence that would seamlessly introduce Beam to potential customers, showcasing its ability to wirelessly connect entertainment devices to any TV without the mess of cables.
The win
Our team successfully executed a rapid design and development cycle, creating a Webflow website that not only highlighted Beam's unique value proposition but also integrated a checkout to measure consumer interest. The result? Significant engagement and positive feedback, indicati a strong market demand for Beam.
ROI unlocked
By implementing a strategic approach to validate Beam's market fit, we unlocked invaluable insights into customer interest and product viability. This validation process has paved the way for Mersive to confidently invest in further product development and marketing strategies, positioning Beam for success in the competitive tech landscape.
Goal
Our primary goal was to validate the market interest for Beam. We set out to design and launch a website that could effectively communicate the product's benefits while employing a checkout process to quantify user interest and potential adoption rates.
Client
Mersive, a leader in wireless collaboration solutions, aimed to explore the market feasibility of Beam, a cutting-edge product designed to simplify home entertainment connectivity. With a focus on innovation and user experience, Mersive sought to understand the product's potential impact and consumer demand.
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Challenge
The challenge was multifaceted: swiftly design a website that resonates with consumers, effectively communicate Beam's unique selling points, and implement a mechanism to measure interest—all within a tight two-week deadline.
Crafting a compelling narrative around Beam's technology
Implementing a "fake" checkout process to gather market insights
Balancing speed with quality in design and development phases
Solution
Our approach combined rapid prototyping, user-centric design, and strategic implementation. By focusing on these areas, we delivered:
A visually engaging website that clearly articulates Beam's value
A seamless "fake" checkout flow to capture user interest metrics
Efficient project management to meet the ambitious two-week timeline
Value
The project's success was evident in the high engagement rates and positive feedback from the checkout process, demonstrating a clear interest in Beam. This has provided Mersive with crucial data to refine their product and marketing strategy, leading to:
Increased understanding of market demand for Beam
Insightful user feedback for future product enhancements
A validated product concept ready for the next stages and launch
They were great at designing user-centric features while incorporating the latest design trends. Overall, the team delivered highly creative designs.
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Our commitment to you
We'll devote 10 hours to your project, absolutely free.
